Ranking 2023: The Most Popular Airlines in the Eyes of the Public
For the third time, UNICEPTA Suisse has identified the most popular airlines in cooperation with aeroTELEGRAPH.
The ranking is based on an analysis of articles and posts on about 40 airlines in the period from July 1, 2022, to May 31, 2023, capturing data from more than 460 million sources from print, online and social media.
The ranking focuses on how airlines are perceived in relation to the three dimensions of "service quality", "reliability", and "expediency". This reveals how the airlines are discussed in publicly available sources in terms of competence, punctuality and friendliness, for example.
Finally, an overall value is calculated from the three sub-dimensions, which is represented in a score between 0 and 100.
results 2023
Top spot for Emirates
Emirates has made it to the top of the ranking for the second time. It is followed by Singapore Airlines and Air Asia, which share second place.
Qatar Airways comes fourth. Overall, the top 10 is a tight field: Alaska Airlines, Eurowings, Iberia, Turkish Airlines and Virgin Atlantic are five airlines with the same score in fifth place.
Click here to read the full article from aeroTELEGRAPH.
Further Information
Are you interested in further insights?
UNICEPTA provides you with detailed insights on how your brand is positioned in the media, in your industry and in relation to the relevant topics.
- Over 40 airlines in the sector comparison
- One main brand and three competitors can be selected
- All important performance indicators (e.g. NPS, innovation, service, etc.) included
- Based on more than 460 million sources from print, online and social media
- All important information ready-to-use
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