A global organization with complex communications demands uses a single cross-media monitoring and performance ecosystem
This global organization requires real-time information on breaking news, providing a range of key stakeholders with updates via flexible mobile formats to gain insights on PR initiatives and for topic briefings at short notice.
How we support:
- Tailormade news reports multiple times per day to keep internal stakeholders, senior executives and c-suite members up-to-date on latest news in a concise and timely manner
- Breaking news alerts in real-time, delivered as a push service to gain time for crucial decision-making on their communication approach
- Ad-hoc requests from the CEO´s Office in terms of comprehensive news briefings or performance reports are produced based on fast turnaround basis
A proactive solution in driving a global player’s participation in current stories and conversations as they happen
How can you provide your content team with quick and reliable opportunities at the point of action? UNICEPTA supports a leading global company with a valuable tool: ‘outside-in’ data-driven insights on current debates and emerging topics that are relevant to them.
- Overview of potentially relevant topics based on social listening and human expertise
- Assessment of business relevance together with the team
- Deep dive: High-impact editorial summary of public perception, issues and stakeholders
- Advice for daily content creation at the point of action
The outcome: More successful content on current topics and emerging trends.