A global organization with complex communications demands uses a single cross-media monitoring and performance ecosystem
This global organization requires real-time information on breaking news, providing a range of key stakeholders with updates via flexible mobile formats to gain insights on PR initiatives and for topic briefings at short notice.
How we support:
Tailormade news reports multiple times per day to keep internal stakeholders, senior executives and c-suite members up-to-date on latest news in a concise and timely manner
Breaking news alerts in real-time, delivered as a push service to gain time for crucial decision-making on their communication approach
Ad-hoc requests from the CEO´s Office in terms of comprehensive news briefings or performance reports are produced based on fast turnaround basis
A proactive solution in driving a global player’s participation in current stories and conversations as they happen
How can you provide your content team with quick and reliable opportunities at the point of action? UNICEPTA supports a leading global company with a valuable tool: ‘outside-in’ data-driven insights on current debates and emerging topics that are relevant to them.
Overview of potentially relevant topics based on social listening and human expertise
Assessment of business relevance together with the team
Deep dive: High-impact editorial summary of public perception, issues and stakeholders
Advice for daily content creation at the point of action
The outcome: More successful content on current topics and emerging trends.