EURO 2024: These are the winners in public discourse
INSIGHT REPORT
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The EUROS 2024 in the UNICEPTA analysis. Spain is the European champion. For four weeks, fans, players, and sponsors celebrated the German-hosted European Championship. How is the football euphoria reflected in the media?
The leading media intelligence provider UNICEPTA has analyzed all games of the EURO 2024. The new analysis reveals how actively the public discussed the major sporting event and identifies the topics that resonated with the media both on and off the field.
Overall, UNICEPTA's analysts examined 503,917,318 articles and posts from editorial, online, and social media between June 14, 2024, and July 15, 2024.
For communicators and decision-makers, this report provides key insights into the following questions:
- Which players are in the public spotlight, and what topics help them reach the masses?
- Which teams and matches attract the most interest?
- What topics are at the center of public debates and journalistic coverage?
- Which sponsors receive the most media attention during the tournament?
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