Beyond the Field

 

The Influence of Sport on
Sustainability and Social Change

 

 

 

 

Can the engagement of athletes and sports organisations
impact topics of sustainability and drive societal change?

 

Download Analysis

Unlock the Power of Sport for Sustainability and Social Change

 

Discover how global sports and athletes are driving sustainability and social impact. Our exclusive report in cooperation with Sport Positive explores the influence of sports such as football, rugby, motorsport, and more on critical issues like environmental justice, inclusion, and community development.

In this comprehensive report, we analyze media trends across major sporting events and initiatives to uncover how sports organizations, athletes, and events shape public discourse around sustainability and societal impact. From climate change initiatives to the fight for gender equality, this report highlights the profound role of sports in driving positive change.

01

 

 

Which topics reinforce each other and thus achieve a greater media impact?

02

 

 

Which types of content generate particularly high engagement and bring new discourses into focus?

03

 

 

Which narratives are communicated by stakeholders in sports, and what impact do they have?

 

Benefit from exclusive insights and take your communication to the next level.

 

 

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Study SCOPE

Tracking the Public Debate

UNICEPTA UK, in collaboration with Sports Positive, analyzed over 2 billion articles and posts on online news and social media that were published worldwide and in English between May 1, 2023, and April 30, 2024. You can access the white paper with the full analysis here, exclusively and free of charge.

 

 

Key Insights at a Glance:
 

  • Media engagement with sport-related content was stronger if sustainability or social/community-related issues are at stake; however the opposite was true for the general public.
  • Every sport we tracked in this study generated higher average engagement than all of the socio-political issues we benchmarked them against.
  • Case studies from ten different sports unearthed differing success stories on how to foster community engagement.

INSIGHTS REPORT

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