Beyond the Field
The Influence of Sport on
Sustainability and Social Change
Can the engagement of athletes and sports organisations
impact topics of sustainability and drive societal change?
01
Which topics reinforce each other and thus achieve a greater media impact?
02
Which types of content generate particularly high engagement and bring new discourses into focus?
03
Which narratives are communicated by stakeholders in sports, and what impact do they have?
Unlock the Power of Sport for Sustainability and Social Change
Discover how global sports and athletes are driving sustainability and social impact. Our exclusive report in cooperation with Sport Positive explores the influence of sports such as football, rugby, motorsport, and more on critical issues like environmental justice, inclusion, and community development.
In this comprehensive report, we analyze media trends across major sporting events and initiatives to uncover how sports organizations, athletes, and events shape public discourse around sustainability and societal impact. From climate change initiatives to the fight for gender equality, this report highlights the profound role of sports in driving positive change.
Study SCOPE
Tracking the Public Debate
UNICEPTA UK, in collaboration with Sports Positive, analyzed over 2 billion articles and posts on online news and social media that were published worldwide and in English between May 1, 2023, and April 30, 2024. You can access the white paper with the full analysis here, exclusively and free of charge.
Key Insights at a Glance:
- Media engagement with sport-related content was stronger if sustainability or social/community-related issues are at stake; however the opposite was true for the general public.
- Every sport we tracked in this study generated higher average engagement than all of the socio-political issues we benchmarked them against.
- Case studies from ten different sports unearthed differing success stories on how to foster community engagement.
INSIGHTS REPORT
Download our white paper for free
Please fill out the form below and we will notify you via email for early access to the study. All fields marked with * are mandatory.